WEBINAR ACCESS:

Available On-Demand

Launching a New Drug Product: Key Learnings from Pharmaceutical Start-ups

Avoid the pitfalls that can delay your launch

Taking a new drug to market for the first time is an exciting and daunting step for any start-up. Hear from new and emerging biotechs on lessons learned from commercializing their first prescription drug product. Learn how both argenx and Genmab bridged the gap between technical operations and go-to-market strategy through their commercial packaging to deliver a new therapy to the world. 

Key learning objectives will include:

1. Understand how to bridge the gap between technical operations and brand strategy
2. Recognize the importance of partner selection
3. Determine clinical phase appropriate timelines for commercial strategy
4. Learn how to leverage experience to blaze a trail for future drug launches
   
   

Who should attend:

• Brand/Marketing Managers
• Packaging Design Professionals
• Product Managers
• Supply Chain Managers
• Technical Operations Managers
• Regulatory Affairs Managers
• Commercial Managers
• Procurement Managers

Tune-in now to learn how to successfully launch a new Rx product while avoiding the pitfalls.

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