CBD in its purest, safest form.
The creative team at Perigord was tasked with creating a brand for new CBD product.
Pureis™ is the first CBD food supplement clinically proven to be safe. Developed by Chanelle McCoy Health, and R&D lead pharmaceutical company, Pureis™ continues to break ground in the world on CBD.
Pureis™ is an “Ultra Pure CBD” with 0% THC. THC has unwanted psychoactive effects and induces the ‘high’ associated with recreational cannabis and can be addictive. CBD has no psychoactive properties, does not cause a high and is not addictive.
We’ve worked closely with the senior Pureis™ team and all stakeholders involved during the process of creating a new brand.
We held a one-day in-depth brand/product workshop to discover and understand.
Based on extensive research and understanding of the market our agency created a brand that described and reflected the core values of the product and people behind it.
We’ve managed to create the full brand, packaging, marketing communications, POS materials, 3D renders, and promotional video in two months during the most challenging time of the “lockdown”.
Everything we did was done without the use of a single A4 sheet of paper. Because of our extensive knowledge in packaging and brand design we were confident that the final product will look just the way we’ve imagine it.
Supported by 3D modelling, animations, and video calls we’ve produced world-class materials to support the launch of Pureis™.